whenever i go to new york fashion week, people ask me if i am there for my day job (modcloth) or for my blog. i never know quite how to answer because it’s a very happy mix of the two. i tend to opt for 12 – 14 hour days so i can fit in every single thing i could dream of doing while there like going to shows, visiting designer’s studios, going out to lunch with friends, repeat. this time around, i worked on a series of street style videos for the modcloth blog in addition to all of my running around, but it hardly felt like work because i got to pick out all of our interviewees, a bunch of cool girls i know who i think have interesting perspectives on personal style and the fashion industry at large. between takes, i managed to snap some photos of these amazing and talented women.

all photos where shot by me, some were originally published on the modcloth blog. you should watch their video interviews, too!

hannah of the loved one and hannah and landon.

emily of it girl, rag doll.

gabi of gabifresh.

kallie of happy, honey, and lark.

nicolette mason.

rebecca of the clothes horse.

tara niami.

samantha pleet.

bianca of avant blargh.

emma, a cool cali girl bringing a little bit of the southwest to new york.

photos by me.

yep, gretchen jones. super sweetheart and awesome designer. her southwestern-inspired style really stood out at fashion week!

photos by me.

alley of les yeux sans visage always has the best outerwear. i can’t get over that red embroidered coat paired with a vintage persian wool cap.

photos by me.

follow me on: tumblr, instagram, twitter, facebook, pinterest, bloglovin’

finally! another round of street style photos! for this set, i was contacted by the lovely ladies of project urban renewal, an upcoming collection of vintage apparel and accessories coming soon to urban outfitter’s space 15 twenty in los angeles. they had seen some of the photos i’d taken at the alameda flea market and asked if i’d be interested in doing a little guest post featuring some of the vintage styles i’ve seen there. since i go there every month to hunt for treasures, i was happy to bring my camera with me to look for new street style subjects. these photos were taken last month at the alameda point antiques faire, and if you like them, get excited, because i was just there again yesterday and got a huuuge set of new photos coming soon. but in the meantime, be sure to check out my guest post at space 15 twenty.