every once in a while, i wonder to myself, whatever happened to built by wendy? that iconic new york label by designer wendy mullin so popular in the ’90s and early 2000s. i was even perusing her site not long ago to see if she had released a new collection. so when a newsletter landed in my inbox this morning announcing her new line, soft rock, i got super excited! according to the mailer, the collection answers the question, “what would clothing look like if it were easy listening music?” chuckle chuckle. it sounds silly, but the concept is right down my alley these days. “a seasonless, stock collection with clean, modern pieces for a more simplified approach to dressing… an alternative to giving up and wearing sweatpants all day.” these words, they resonate with me, haha.

most of the pieces are constructed out of a breezy cotton gauze. a classic collection of easy dresses and separates in basic colors that could easily make up an entire, simplified wardrobe. a wardrobe that i would be very happy to wear all summer long!

photos courtesy of soft rock.