my internet pal maia mcdonald has just launched a fundable campaign for her new venture, bitte! and of course, it’s right down my alley. she’s teamed up with her mother (and former vice president of product development and creative services at faber-castell usa, no big deal) to start a new baby boutique, and they’re asking friends, family, and the great big internet for help meeting their funding goals. the focus of their latest venture is “to create a unique and trusted marketplace of carefully curated products for young children.” each product is meticulously assessed based upon sustainability, form & function, so you can enjoy shopping knowing that each item has been carefully selected, and has earned the bitte stamp of approval.

and of course, maia is not without her own credentials. she’s a pinterest wizard, freelance graphic designer, art director at rue magazine, and a new mother. i am so excited about her latest venture, and can’t wait to see more! and if that’s not enough convincing, check out the sneak peek of fun items you can score with your pledge to back to the project.

now go fund bitte!