you may remember a couple of months back, i wrote about the fundable campaign behind a new online children’s boutique, bitte. well, since then, the venture has been backed and shop owner maia mcdonald smith has been a busy bee getting everything in order! the shop just launched last week, and i am currently scrolling through the inventory trying to resist temptation to buy all of the things!

every item in the shop was chosen with a focus on sustainable practices and modern design. if that’s not enough for you, they’ll also be featuring some of their top makers so you can get to know the people behind the brands. and they’ll also be teaming up with top bloggers to share helpful gift guides and top picks. first up, they’ve profiled the talented founder of petit collage, one of my favorite oakland-based children’s brands. and they’re sharing top picks from ashley muir bruhn of hither and thither and erin heimstra of apartment 34.

images courtesy of bitte.