eco-conscious clothing company reformation hasn’t really been on my radar much. i’d heard of the brand before, but they really didn’t grab my attention until today when they launched their latest aptly (or amply?) titled collection, i’m up here, featuring summer styles made specifically with busty ladies in mind. the collection is designed so that you can conceal a bra, and has more generous proportions along the bust line to accommodate women who wear a c-cup or higher. while i have my doubts about a few of these pieces working for my well above a c-cup body, i do appreciate the concept behind the designs. i don’t know how many times i’ve tried on a dress only to discover that i need to size up just so that the bust will fit, leaving the waist, hips, and everything else just a little bit too big for my frame. i know it’s kind of a niche issue, but hey, unless you’re a fit model, you probably have fit issues of your own.

while not every style is quite up my alley and some of the pieces still require a strapless bra (which isn’t very easy if you’re over a dd), there are some promising looks in the bunch. now that i’m living in such a warm climate, i really do appreciate the odd strategic cut out if i can still conceal my bra. and i’m not always totally opposed to showing a bit of skin if it means i’m not revealing way more than i bargained for. and of course, i always appreciate a company that focuses on eco-friendly and sustainable practices. so bravo to reformation for capturing a new market! i’ll be keeping an eye out from now on.

see the complete collection here.

photos of ashley smith for reformation.