mom jeans + puff sleeves – est. 2008
as you read this, i’m boarding a plane and making my way to phoenix, arizona for lulu’s style studio! i’m really excited to be hosting the event and can’t wait to meet all of the fashionable ladies of phoenix! so make sure you r.s.v.p. right here and i’ll see you tonight!
today i am excited to announce the release of the new swedish hasbeens fall 2012 collection. i can’t believe it was last fall when they contacted me and asked if i’d like to style a few looks for fall 2012! i think the hardest part was keeping it a secret all these months because i was so pleased with how they turned out! the pictures were shot by my talented friend, diane vo, and edited by me. and the whole thing would not have been possible without the help of my partner, brendan, who carted us around northern california in the middle of a rainstorm chasing after clear patches in the sky and holding an umbrella over diane’s head as she snapped my photos. i love how you can’t tell from the pictures that it was absolutely one of the most dreary and rainy days, but it was still a pleasure to get to enjoy the lush scenery while shooting these looks.
the inspiration for the collection was outdoor life in the ’40s and ’50s. postwar times when women hiked up their skirts and set out to explore the world around them. it was a lot of fun doing research to see what types of clothes women wore while hiking before the onset of r.e.i. and gortex fabric. not every look is an exact depiction of the outfits i found, but it really isn’t far off! women would pull on men’s sweaters and button-up shirts and pair them with skirts or jeans, and the shoes were hardly practical! of course, the swedish hasbeens fall collection is only inspired by said styles and is much more appropriate for trekking around the office than on hillsides, but it was still fun to show the shoes in the natural setting that inspired them.
wearing the swedish hasbeens envelope bag and chunky loafer with a madewell sweater and marc by marc jacobs skirt.
wearing the swedish hasbeens forest pump with a nadinoo blouse, american apparel pants, and family affairs jacket
wearing the swedish hasbeens bird watchers bag and shoes (coming soon) with a vintage liberty print blouse, nadinoo pinafore, and j.crew tights
wearing the swedish hasbeens highwater boots with an opening ceremony x deyrolle fox print blouse, dear creatures pinafore, tabio tights, and vintage brooch
in my last post, i mentioned working on a little video project. i’m actually here in new york hosting a series of videos for my work, and the above is the first of many to come. i’m not exactly experienced as a video host, but i have a really awesome little team who have been nothing but sweet and supportive, so i’m really excited to continue filming.
one of my favorite details of the series is the bob barker price is right microphone which our videographer tirelessly searched for on ebay for months. apparently they’re pretty rare because they were originally custom-made for bob barker so he could show off his fancy suits on the show. so it’s all the more fitting that we found one for our silly fashion videos.
over the weekend, i had the opportunity to attend outside lands to shoot festival style in collaboration with free people. i spent three days with julia, their senior writer, wandering the festival grounds in search of cute girls sporting chic festival style. if you venture over to the free people blog you can see my photos from day one, day two, and day three of the festival.
but as a little bonus, i actually managed to snap so many photos that i was able to save a little set to share with you here as well! i read in the news that there were over 200,000 people in attendance at the festival. and it was certainly fun to have the pleasure of people-watching for those three long days, so here are a few more looks that caught my eye among the crowds.
above image originally shared on the free people blog.
above image originally shared on the free people blog.
speaking of photography, after yesterday’s post, i realized that i never shared a very exciting project that i worked on last month! as some of you know, i work at modcloth as an editorial specialist, but one facet of my job that i don’t talk much about is that i do a bit of photography on the side. many of the photos you see on the modcloth blog featuring beauty, craft, and cooking projects, have also been shot by me. so when the team was working on a campaign a while back, they asked if i’d be interested in working on a bigger project, and that’s how i ended up shooting some of the photos for modcloth’s “adventures in style” campaign. the silly thing is that i really should have shared this while the campaign was still up on the site, because now you can’t see it there, but perhaps you were shopping at modcloth last month and saw some of my work!
anyway, the models are two of my lovely co-workers: sam is a graphic designer and angela is a marketing writer. and we were accompanied by annie who is our creative stylist, and the person who worked with them to put together the outfits. since i’d never really been the official photographer on a real photo shoot, i was a little nervous knowing that my work would be plastered all over such a big site, but i was actually quite happy with the way it turned out!
today i thought i’d share a couple of diy videos i recently made for modcloth. i’ve gotten into the habit of bedazzling things, so this was the outcome of two such endeavors after trips to the local craft store. they’re mostly to be silly, but i also think they’re fun interpretations on trends i’ve seen around. i really want to make myself a pair of decorated sunglasses that are a little more subtle than the examples shown here. good thing i have plenty of silly little embellishments left over from these projects!
also a big thanks to jon brown for filming and editing these videos. he’s the same guy who helped me with my public bikes video a few months back. such a swell dude!
today i am very excited to share my latest collaboration with fossil.com! they contacted me a couple of months ago asking if i’d be interested in sharing a few of my favorite sf spots, so i happily made a day of it and took a quick trip to the mission district in san francisco to snap a few photos of my favorite shops. i sent over the pictures with some quotes and recommendations, and was absolutely blown away with the finished result! they created the most adorable animated interactive map of san francisco in the pretties shades of mustard and pink! it’s so cute that i want to print it out and hang it on my wall.
i’ve attached a couple of screen shots to share, but you’ll have to click here to play with the map and discover some of my favorite sf spots!
i’m sure if you were online yesterday, you noticed a flood of beautiful photography centered around the launch of audrey grace boutique! and today i’d like to share a peek at my own little project shooting a lookbook for the boutique which debuted yesterday on racked.com! they have the exclusive first look, so you’ll have to head on over to the article to see the rest of the photos, and then mosey on over to audrey grace boutique for plenty of sweet summer dresses.
i normally just shoot my usual outfit photos on weekend days, so it was fun to try something new and concept out an entire shoot. since it was a special occasion, i asked my incredibly talented friend diane vo to take the photos. it was fun to collaborate on the project, and it turned out to not only be a successful shoot, but a very pleasant daylong adventure in the berkeley hills. we shot in the uc berkeley botanical gardens, the regional parks botanic garden in tilden, and on the side of the road near a golf course in the hills, haha. i also brought along my pal jon brown who may or may not have shot some experimental film for a video that is possibly in the works! i also have a bunch more “outtakes” that i promise to share soon!
just wanted to share a couple of recent tidbits of press! first up: yesterday one of my outfits was featured on refinery29! and a couple of weeks ago, they also recently posted about my bike video collaboration with public bikes! refinery29 has long been one of my daily reads, so it’s been lovely to be featured on such an awesome site. it was so nice when i arrived at the office yesterday morning with smiling coworkers informing me that i had popped up in their inboxes. it made my monday!
another lovely feature came in the form of this delightful piece on local san francisco fashion bloggers by the bold italic. this online magazine has some seriously great content and a wonderful aesthetic, so i was over the moon when they asked to interview me for the feature. you can read my answers to their questions and learn about more bay area bloggers right here!
and last but not least, i was both interviewed and illustrated in the recently released audrey grace magazine. you can read my interview on page 31 and see a very lovely illustration of me by natasha thompson on page 86 alongside some other very awesome bloggers. seriously a pleasure to have been included!
yesterday, i received the most delightful email from helena of pop pop portraits! i’ve long admired her adorable paintings, so you can imagine my delight when i was greeted by my very own portrait! seriously the best surprise! it’s so fun and silly to see myself as a cute little character like this. and if you’re curious about outfit details, the painting is based of off this outfit post. thank you so much helena!