fashion, fall 2014

mona fall 2014

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as i slowly begin to pull out my fall wardrobe, i’ve been looking to some of my favorite designers for a few bit of inspiration. and the new mona fall 2014 collection, titled “lovers in lisbon” is right up my alley. in contrast to her sugary sweet spring collection, designer moriah hemed has taken a decidedly more mature turn this season with elegantly patterned prints and a cool blue palette. of the collection, she says:

during my honey moon in portugal back in 2010, i took special attention in the unique buildings of lisbon. they took my breath away, all covered with fascinating painted tiles, telling stories in many different colors. one image that didn’t leave my mind ever since is of a black yorkshire sitting at the edge of an amazing blue and white window on a gloomy day. so this collection is all about lovers in love holding hands, making plans and walking through colorful streets made of dreams.”

she still has plenty of dreamy signature frocks, but i’m also enjoying some of her more structured pieces as well. so much so, that i’m actually have a hard time picking a favorite from the bunch! you can shop the collection on her site now.

photography by ifat vercik, styling by anna karpunov, hair and make up by hen zarum, modeled by chen sherer at mc2








fashion, collections, spring 2014

mona spring 2014

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if you’re craving something sweet and whimsical, then you’ll be happy to know that tel aviv-based designer mona has just released her spring 2014 collection, aptly titled tutti frutti. designer moriah hemed described:

this collection was inspired by summer desserts, especially fruit salad and ice cream. summer to me is about going to the beach with a box full of fruit pieces that are still chilly from the fridge. buying an ice cream from the “ice cream man” and racing to eat it all before the sun makes it drip down my arm like a little girl.

this season she also collaborated with illustrator, yifat petraro who helped to create the fruit fabric that you see incorporated into some of the details in the collection. the result is a bright and crisp collection so perfect for wearing on those hot summer days.

photos by yifat vercik, styling by anna karpunov, hair and make up by hen zarum, modeled by chen sherer at mc2.








fashion, collections, fall 2013

mona fall 2013

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just in time for halloween, mona has released her fall 2013 collection, inspired by the perfect combination of creepy and cute. titled “glowing in the dark,” designer moriah said,

“i looked for the meeting point of tim burtons’ corpse bride, beetle juice, and sweeney todd with mona’s cute collars and feminine silhouettes. i wanted to create a horror fantasy fairy tale sort of scene and to take the mona customer on a new adventure with an edgier look and feel.”

and she certainly achieved her goal with a sinister yet sweet collection of cute pinafores and collared dresses in dark prints with cool details. and while the lookbook and inspiration may be a bit darker than her usual selection, each individual piece is still just as diverse and can easily be styled a number of different ways throughout fall and beyond.

photos courtesy of mona. 










fashion, collections, spring 2013

mona spring 2013

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i’ve got spring break on my mind, so what better time to share the mona spring 2013 collection? it was, after all,  inspired by a greek vacation from the designer moriah’s past. she recalls, “8 days on a yacht. 8 days of wind blowing in my hair and just sailing from island to island and listening to the sea. day and night.” as she conjured up these dreamy images from her own history, she imagined what someone might have worn on a boat trip in days gone by. the result is a carefree collection of clothes that you can wear while travelling to remote locales or just dreaming of them in your own backyard. each piece offers just a wink to the past, while still remaining modern. the sailor dress gets an update in florals and plaid, and there are plenty of cute collars and pretty details throughout. and all of the pieces are available for sale in her shop right now!

photos courtesy of mona.







my style, giveaways, travel

outfit: enter to win a dress from mona!

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today i am excited to announce  my latest giveaway courtesy of mona. if you’ve never heard of her before, she is the creator of the beautiful suspender skirt i’m wearing in this post, and she has a shop full of even more lovely designs. these photos were snapped one day in big sur, illuminated by the early morning sun filtering in through the trees. i don’t think there could have been a more perfect place to highlight this dreamy piece. and this week, we are offering you the chance to win this, or any one item from the shop!

to enter: simply visit mona and leave a comment in the section below telling us which piece is your absolute favorite.

this giveaway is open to international readers, so anyone can enter. only one entry per person. winner will be randomly selected and contacted via email after monday, february 4. winner will receive their choice of any one in-stock item in the shop.

not interested in giveaways? mona would also like to offer you 20% any purchase with code “calivintage” now through february 4!

wearing: lauren moffatt top, mona skirt, marais usa flats.



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UPDATE: THIS CONTEST HAS ENDED. CONGRATULATIONS TO OUR WINNER!

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fashion, collections, fall 2012

mona fall 2012

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yesterday i received a very sweet email from moriah, the talented lady behind mona. and as to be expected, i fell in love as i scrolled through her latest fall 2012 collection. we’ve never met, but i just have this feeling that we would be the best of friends, frolicking around in peter pan collars and pinafores, haha! the collection was inspired by doll clothes and school uniforms, which are two things that definitely influence me when getting dressed. i’m particularly smitten with the wednesday addams-esque double collar dress and the pale yellow gingham suspender skirt!