a couple of weeks back, i had the pleasure of filming a silly april fool’s video for modcloth. while part of my job description does include instagram strategy, i promise you, my days are not spent wandering around the office looking for cute photos. but i did think it would be fun to create a little mockumentary about my job at modcloth, and i have to admit i did kind of enjoy terrorizing my co-workers and poking fun at my silly fashion + tech industry world for a day.
alas, my salary is not dedicated to the sole purpose of finding the best instagram photos, though now that i think of it, i did get approval to run around with our videographer (shout out to jon brown) all day shooting this video…
24 comments
“If you didn’t Instagram it, did it really happen?”
I love everything about this video.
how cute is this spoof? i love the way you arrange your coffee & sunglasses- so many people instagram their drinks, which are hardly even that tasty! ha!
xo
sami
I AM CRYING
Hahaha I love you Erin <3
Heheheh Erin that was completely awesome. LOVED It!
“if you didn’t instagram it did it really happen?!” truer scarier words have never been spoken :)
Just the best honey – awesome work :)
XOXO
haha this is freaking awesome
YOU ARE ADORABLE! And funny, too :)
This is hilarious. I love it. You rock.
LOL SO CUTE & adorable! hahahahha
Awesome video. Doesn’t part of you kinda wish it was your job?! Just a little? I do!
haha oh yes, i would not mind if that was all i had to do every day!
Haha that’s brilliant!
“If you didn’t Instagram it… did it really happen?” :’)
Rosie x
I may have snorted tea up my nose while laughing at this Erin…
hahaha! Best video ever.
ha! I actually LOL’d when you said ‘Ew’ about the girl’s nails. so good! hope christopher guest sees this!
hahaha in my dreams!!!
#hilarious I love you running around after the pigeon, cracked me up!
Super funny…. but you forgot the macaroons!
straight up, macarons were involved, but they didn’t make the final cut. we were recording shit like that for an entire day, but the video had to stay under a certain time limit.
Director’s cut, please.
You’re so deadpan. That’s like some google-level April-foolery.
haha i loved this!
-Deana, from Birds&Oxfords
This is amazing. I would watch a whole mockumentary about blogging and Instagram if it had this tone :)
This got me for a second…I was like, wow she takes her job very seriously – good for her! Then I realized it was a prank. Ha! Love that part where you tell that poor little dog that you can’t work with him (or her?). :D
Omg this was amazing, Erin! Was there a script? Because this was hilarious! Instagram is everything! :)