if you’re craving something sweet and whimsical, then you’ll be happy to know that tel aviv-based designer mona has just released her spring 2014 collection, aptly titled tutti frutti. designer moriah hemed described:

this collection was inspired by summer desserts, especially fruit salad and ice cream. summer to me is about going to the beach with a box full of fruit pieces that are still chilly from the fridge. buying an ice cream from the “ice cream man” and racing to eat it all before the sun makes it drip down my arm like a little girl.

this season she also collaborated with illustrator, yifat petraro who helped to create the fruit fabric that you see incorporated into some of the details in the collection. the result is a bright and crisp collection so perfect for wearing on those hot summer days.

photos by yifat vercik, styling by anna karpunov, hair and make up by hen zarum, modeled by chen sherer at mc2.